What is Strategic Foresight?
Here's what it is and why it matters.
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Strategic foresight, an important subfield of futures studies, is a discipline organizations use to gather and process information about their future operating environment. This information can include, for example, trends and developments in their political, economic, social, technological, and legal environments.
WHAT IS STRATEGIC FORESIGHT?
While the discipline of market intelligence has been around for a while, strategic foresight is relatively new in businesses and public organisations. For that reason, many are not familiar with its terminology, and as an organizational activity, it is not as commonly practised as, say, competitor monitoring and market analysis. But in a VUCA world, the lack of a reliable foresight program can have disastrous consequences for all types of organisations.
Many people in organisations believe they can foresee developments in their industry or sector. At least over the next couple of years.
Yet, the most critical threats or greatest opportunities often emerge in other industries or sectors. New trends, developments or phenomena can emerge in adjacent fields or in society at large. And while at first they may seem disconnected, they are often the drivers of change that will eventually affect one’s own future, too. And often in dramatic ways.
Hence, it’s important to have a broad understanding of the changes in industry and society.
But a broad understanding of these changes is not sufficient. While you can still have a good understanding of changes occurring within the next 2 to 3 years, looking at longer-term changes becomes more difficult. As you expand the time horizon, possibilities multiply and a variety of possible futures emerges.
So what can organisations do after identifying a range of possible futures?
One important activity is to identify the plausible futures (see how here). After that, an organisation should identify the probable futures, those most likely to come about. To do that, it is important to identify the key drivers of change and monitor them systematically.
Then, some organisations may have a strong vision of their preferred future and will take action to influence developments in order to increase the chances of that future becoming true. Often, however, management teams admit that any one of the different scenarios is possible and will do their best to ensure their organisation is ready for many different futures.
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WHY IS STRATEGIC FORESIGHT IMPORTANT?
Without Strategic Foresight, an organisation may have a good understanding of the short-term trends in their industry. Or even general long-term trends in society. But, more is needed in an interconnected world where change is occurring ever more rapidly and where the boundaries between industries are blurring.
What happens on one side of the world has an impact on the other side of the world. A small startup today may disrupt the largest company in the world tomorrow. Political instability can change the balance of power and have widespread consequences across the globe. Not to mention no one knows where AI, automation, and other rapidly developing areas will take us.
Fortunately, with these topics dominating conference agendas and coffee table discussions, systematic foresight activity has gained momentum.
More and more organisations want to understand in greater detail how the world is changing and how they can make the most of these changes. The purpose of Strategic Foresight is to help them in that difficult task. And, of course, to ensure that organisations make informed decisions based on carefully analysed views of alternative future scenarios.
If you are looking for a comprehensive tool that helps you do foresight and make futures plan fast and easily, get a free demo at Futures Platform and collaborate with your team to make your future-proof plans.
To stay ahead, organisations must widen their lens, exploring not just their own industry but what’s happening on the edges.